Marketing & Public Relations

Volunteer Role - Beaverdale Fall Festival - Board of Directors

The Director of Marketing & PR is responsible for enhancing the Beaverdale Fall Festival’s public image and promoting its mission through effective marketing & communication strategies.

Key Responsibilities

Marketing & Brand Management
- Develop and execute comprehensive marketing campaigns.
- Identify and utilize appropriate marketing channels, print, digital, and community outreach.
- Coordinates with the Director of Social Media for Digital Advertising Needs.
- Track and analyze marketing campaign effectiveness.
- Enhance and maintain a strong brand identity for the festival.
- Develop and manage marketing materials, including flyers, posters, website content, promotional content, and signage for the festival.
Communications Strategy & PR:
- Develop and implement a comprehensive communications strategy to enhance the organization's visibility and public image.
- Co-Manage social media presence and online communications with Director of Marketing.
- Coordinate media relations, including press releases and media outreach.
- Maintain the organization's website and ensure it is up-to-date and informative.
- Build and maintain positive relationships with local media and community stakeholders.
- Manage public inquiries and address media requests.
Board Support:
- Actively participate in Board meetings and contribute to effective governance.
- Provide input on communications-related decisions and strategies.

Preferred Qualifications

Excellent written and verbal communication skills.
Experience in public relations, marketing, or communications.
Strong social media and digital marketing skills.
Proficiency in content creation and editing.
Ability to work independently and as part of a team.

Time Commitment

3-year term
Regular Board meetings and additional time for various duties.
A larger time commitment in the months around the Festival (July through Mid October)
Availability on-site during the festival, including setup and tear-down (Thursday-Sunday).

Expectations

All board members are expected to follow the festival's Board Member Code of Conduct and By-Laws.

Interested?

APPLY